Emirates signs collaboration agreement with Huawei
The deal will see the two firms working closely together in order to boost the digital experience for Emirates passengers
UAE based airline Emirates has signed a collaboration agreement with Chinese tech giant Huawei to help the company in the lucrative Chinese market.
As part of the agreement, Huawei will promote the Emirates app to Huawei phone users, building a more convenient and rewarding experience for passengers as travel demand recovers in the post-Covid 19 era.
"It’s our pleasure to build a collaboration with Huawei in order to provide the best possible customer experience, not only onboard and on the ground, but also online. Considering Huawei’s strong market position in the Chinese mainland and the UAE, we are proud to collaborate with them on promoting our app. The engaging tools that are available on the Huawei AppGallery can help us create closer bonds and experiences with more customers, especially in China, which is a significant market for us. The next phase of our collaboration will roll out soon and is aimed at benefitting passengers at every step of their journey, from trip planning to arriving at their destination,” a spokesman for Emirates said.
Since January 2020, Emirates passengers have been downloading the Emirates app (Android version) at AppGallery and benefiting from its rich range of functions. The recent enhanced collaboration between the two parties extends the shared platform to include SmartCard Integration, providing a quick booking option for Emirates app users in the Chinese mainland and the UAE, as well as the ability to easily access their travel and flight information. Emirates-themed wallpapers, icons and fonts will also be created for travel
Subsequent phases of the joint cooperation will see Emirates and Huawei planning to expand features available to the airline’s customers by integrating the Emirates app with the Huawei Wallet platform. The new features will enable Skywards members to store membership details and loyalty points, in addition to boarding passes and vouchers in the Huawei Wallet. Furthermore, Emirates customers will also soon be able to enter any of its worldwide lounges by simply tapping their Huawei device at the door.
“Innovation is part of our DNA and in Emirates we have found a like-minded partner whose desire and ability to continuously be at the forefront is integrated into their culture. In this era, where consumer behaviours have changed as we emerge from the pandemic, people rely more than ever on their smartphones to make decisions, including travel-related ones. This encouraging collaboration paves the way for us to explore future solutions and bringing even more inspiration to travellers and making their travel more convenient and rewarding,” said Lu Geng, director, Middle East and Africa partnerships and eco-development at Huawei Consumer Business Group.
The collaboration may also extend in the near future to include payment options and rewarding experiences, allowing easy redemptions of Skywards Miles and the ability to earn Huawei points. Users can also earn rewards points from designated banks in the UAE, to be used for the purchase of Emirates tickets or Huawei phones and accessories. The shared platform will also allow redemptions with car rental companies, telecommunication providers as well as airport taxi partners to bring more benefits to Emirates passengers and Huawei users.