Vectra expands its global reach through enriched channel partner programme
New channel sales strategy accommodates market momentum of network threat detection and response
Network threat detection and response (NDR) specialist Vectra AI has unveiled its modernised global channel partner programme, new training and expansion into the commercial market to meet accelerated demand for one of the fastest growing markets in cybersecurity.
The new partner programme significantly upgrades the overall framework, increases investment in partner relationships on a massive scale, and allows partners to drive their business, while Vectra focuses on ensuring customer success. Building on its rapid momentum as a trailblazer in the NDR market, Vectra was recently recognised in the Gartner 2020 Market Guide for NDR.
“Vectra has always been a channel-focused company and we are thrilled to roll out new benefits that strengthen the way our partners conduct business,” said Hitesh Sheth, president and CEO at Vectra.
“NDR is gaining unprecedented traction and we look forward to strengthening our partnerships with a scalable partner framework and training programme.”
The Vectra global channel partner programme now offers three categories based on the organisation’s market approach: sell (resell Vectra); deliver services (deliver Vectra services with partner solutions); and manage services (implement Vectra as a managed service).
The programme is further customised into tiers based on each partner’s level of commitment, ensuring they can design the programme to fit their unique needs. Ambassador partners are industry-leading professionals who have demonstrated higher levels of capability and performance. Authorised partners are in the early stages of their relationship with Vectra and will take part in the new sales accreditation and technical certification training.
“Vectra's Cognito platform has enabled us to embed powerful AI-driven NDR capabilities into our solution architecture, enhancing our holistic cybersecurity framework and enabling our customers to effectively detect, investigate and respond to cyber-attacks in real time”, said Stephan Berner, CEO at Help AG.
“Help AG’s business model is built around being the trusted cybersecurity advisor to our customers and Vectra’s programme perfectly complements this strategy. It rewards us for our commitment and technical expertise in a manner than enables us to further enhance our value-proposition to customers.”
“We are excited to be working with Vectra,” said Grant Paling, global services product manager at Orange CyberDefense.
“The strong focus on network detection and response compliments our service offering perfectly, as Orange CyberDefense provides managed capabilities for both holistic visibility and actionable insights that allow customers to secure their widening digital footprints from attack. The introduction of the Vectra partner programme has further helped to improve the ease of engagement through better flexibility and alignment to our model as a managed security services provider.”