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Lenovo DCG partners with Logicom Distribution

The new distribution agreement marks one of Lenovo’s largest announcements in the Middle East since Lenovo’s acquisition of IBM’s x86 server business

Lenovo DCG partners with Logicom Distribution

Lenovo Data Centre Group (DCG) has teamed up with Logicom Distribution. With this partnership, Lenovo DCG will be able to enhance its presence across the region while Logicom expands its portfolio of leading technology companies. The new distribution agreement marks one of Lenovo’s largest announcements in the Middle East since Lenovo’s acquisition of IBM’s x86 server business.

An arm of Logicom Group, the firm specialises in the distribution of technology products and services and will now distribute Lenovo DCG’s portfolio of hard and software products and services across the Middle East.

Dr. Chris Cooper, general manager of Lenovo DCG, said: “The partnership marks us entering a new phase of expansion in which we will be leveraging Lenovo DCG’s wide offering and link it to Logicom’s strong foothold in the region to support our customers’ digital transformation journey. Joining forces will drive value and incremental growth for our customers, which remains our top priority. We are very excited about the partnership and are looking forward to entering a productive, long-term relationship with Logicom.”

Lenovo will be able to enhance its physical presence in 16 countries from sales to office spaces and inventories, while contributing to different market economies and maintaining a strong competitive advantage.

“Entering this partnership with Lenovo DCG is an important step in growing our portfolio of partners that offer the world’s most innovative and advanced technology products and services. Lenovo DCG’s will be a great addition to our constantly growing distribution platform. We are looking forward to a fruitful and long-term relationship with our partners,” Spiros Rafailovits, general manager UAE & Gulf at Logicom Distribution, said.

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