Aladdin.Life launches online marketplace to empower telecom customers, sellers and operators
Platform features “Genie Search” for customers to instantly find best plan for their needs better
Aladdin.Life has announced the beta launch of the world’s first platform combining search, marketplace and customer community for telecom services in the UAE. Authorised Sellers including physical retailers will be able to plug in to the marketplace to get online customer traffic.
The digital platform will help customers to discover, compare and make informed decisions about mobile and broadband plans and home services in the UAE. Customers will be connected to a marketplace and will also be able to rate and share their experiences on an AI -powered customer community.
Research by Aladdin Life has revealed that only 20% of UAE customers believe they are on the best mobile plan that suits their needs. 70% believe they can save moderate to significant amount by moving to the best plan. A similar 70% have not switched to their best plan because they don’t know what plans are available or anticipate difficulties in switching. These findings are consistent with global trends in the industry. Customers worldwide have difficulties navigating and finding the right plan and cannot keep up with frequent prices changes and promotions.
Aladdin.Life addresses these challenges through innovative solutions based on promoting transparency, choice and convenience for customers. Genie search helps existing customers maximise value of their current spend or increase savings. This is done by instantly matching their basic usage pattern with dozens and hundreds of price plans offered by UAE operators. Bazaar is a unique online marketplace complete with online and online 2 offline shopping. It features UAE’s largest collection of mobile plans with sims and devices and includes 1000+ mobile price plans and 1500 + device installment plans offered by UAE operators.
Subhra Das, Founder & CEO, Aladdin.Life, said: “A vast majority of mobile consumers in the UAE think they are not on the right plan, and that the packages they have do not match their needs and budgets. The situation has been exacerbated by the coronavirus pandemic. We help customers particularly in this crisis period in ways that saves them time, effort and money. “ He added: “We are waking up to a new hyper-digital future where we anticipate customers moving from conspicuous to more conscious consumption habits. We are facilitating this transition by introducing a “Customer First” platform designed for Customers to be in charge. “
Osman Sultan who is Chairman of Aladdin.life remarked: “Aladdin.life is a reimagination of the entire buying experience in the telco industry and one that is focused to help cosutomers take informed descisions.” Sultan added: “The platform supports the efforts of digital transformation in the UAE by creating an ecosystem system that helps the cooperation and partnership and between all parties and maximises value for each of them starting with customers”
Aladdin Life will be particularly beneficial to customers, sellers and operators as the adoption of 5G gets underway. Customers are expecting mobile operators to offer an enhanced experience, which the holistic platform will facilitate. In addition, people will have access to a customer community for trusted reviews, advice and tips on all aspects of mobile and broadband services. The platform currently caters to the UAE consumer market and will soon be opened up to Home and SME customers.