White Light and Gasoline Productions step into a Brave New World of comedy
UK production houses are looking to keep the world smiling through difficult times while keeping comedians engaged with audiences
White Light (WL) and Gasoline Productions have launched Brave New World Comedy; an online pilot which uses the latest broadcast technology to deliver a range of virtual stand up performances which bring together audiences with some of the UK’s funniest circuit comedians.
With most comedy clubs and venues temporarily closed across the UK, a void has been created for those usually present both on and off stage.
By combining the technical prowess of WL’s state-of-the-art SmartStage and Gasoline Productions’ experience of producing comedy evenings, Brave New World Comedy offers a refreshing, interactive way of bringing a comedy club directly into the homes of its audiences.
“We’re using SmartStage as it’s an immersive video environment, which replaces the traditional green screen element of a virtual studio and allows both the comedians and audience to see and interact with the content around them,” explains Lee Dennison, WL’s head of business development.
“As such, we are able to authentically recreate live comedy gigs by allowing both audiences and those on stage to feed off one another and interact in real-time. This allows everyone to become fully immersed in the event and makes it feel as if they are actually in a club together”.
Brave New World Comedy was filmed at WL’s London base where the SmartStage technology is situated.
The set-up is easy-to-use, requires minimal crew and is cleaned thoroughly and re-set prior to each use; ensuring the complete safety of artists and staff.
Lee added: “What’s great about Brave New World Comedy is that it brings people together and offers a natural way for them all to re-engage in a world that feels quite unnatural at the moment. Similarly, it’s also allowing a lot of the amazing circuit comedians who are not yet household names to be seen by a wider public and have their work engaged with on a much bigger scale”.
Following on from what was an extremely well-received pilot, both WL and Gasoline are in discussions with various broadcasters as to how they can emulate Brand New World Comedy’s success.