LG’s P-OLED display technology debuted in a car
The new 2021 Cadillac Escalade showcased LG’s curved OLED display, a first in a production vehicle.
LG are riding on a high fresh from CES with another display achievement from the Korean technology company.
The 2021 Cadillac Escalade that was revealed this week uses LG’s P-OLED technology, the first time a curved display of its kind is used in a car.
At the heart of that tech is LG’s P-OLED Digital Cockpit Solution (DCS, a 8-inch display that contains three separate P-OLED display panels, the largest measuring 16.9 inches diagonally that displays vehicle related information and infotainment content.
LG went on to develop Cadillac’s AR based navigation and Night Vision modes with their Automotive Safety Integrity Level (ASIL) compliant for road safety. As more brands jump on developing and building display technology for cars, LG is taking the lead.
The display market for automotive is valued at $7.8 billion and is expected to grow to 10.5 billion dollars by 2023 according to research firm IHS Markit.
“Debuting this technology with a storied brand such as Cadillac is not only an honor, it confirms that our automotive solutions are among the best the industry has to offer,” said Kim Jin-yong, president of the LG Vehicle Component Solutions Company. “The years of knowledge and experience LG has accumulated in becoming the global leader in OLED TVs will be applied to improving the in-car experience.”