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Lenovo launches its vision of ‘Smarter Technology for All’ with global campaign

The campaign marks Lenovo’s commitment to increasing access to technology for underserved groups

Lenovo, Smarter, Campaign

Lenovo has launched its new global brand campaign to illustrate the power of technology in creating a more diverse and dynamic world that enhances the human experience.

Designed to land in 12 different markets and in 14 separate languages, it will run across out-of-home advertising, cinema, TV and digital, and social media, region dependent. Key markets include China, US, UK, Italy, Germany, France, Spain, Russia, Japan, India, Brazil, and Mexico. Lenovo manufactures a wide portfolio of connected products and smart computing. Lenovo puts the power of AI and smarter devices into the hands of more people, businesses and communities so they can power forward their own ‘Intelligent Transformation’.

‘Smarter technology for all’ is about driving real meaningful impact through technology.  It is the north star that guides our innovation and creativity. We believe smarter is a better way to describe the opportunity and power that technology has – it guides everything we do, the way we do it, and what it delivers.” Quinn O’Brien, Lenovo’s Vice President of Worldwide Brand

“As a result, Lenovo is focused on a bold vision to deliver ‘Smarter technology for all’ by developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society – for everyone, everywhere.  Operating in 180 markets, with millions of customers around the globe, our unique diversity and inclusive culture is what makes us best placed. We believe that we couldn’t be smarter if we weren’t ‘For All’.” He added.

The campaign features stories of how customers are transforming the world, and how Lenovo is helping them do it. From healthcare to engineering to motorsports, they have dramatically different challenges, yet are tied together by the Lenovo technology that helps them push boundaries.