Home / / Lenovo launches its vision of ‘Smarter Technology for All’ with global campaign

Lenovo launches its vision of ‘Smarter Technology for All’ with global campaign

The campaign marks Lenovo’s commitment to increasing access to technology for underserved groups

Lenovo launches its vision of ‘Smarter Technology for All’ with global campaign

Lenovo has launched its new global brand campaign to illustrate the power of technology in creating a more diverse and dynamic world that enhances the human experience.

Designed to land in 12 different markets and in 14 separate languages, it will run across out-of-home advertising, cinema, TV and digital, and social media, region dependent. Key markets include China, US, UK, Italy, Germany, France, Spain, Russia, Japan, India, Brazil, and Mexico. Lenovo manufactures a wide portfolio of connected products and smart computing. Lenovo puts the power of AI and smarter devices into the hands of more people, businesses and communities so they can power forward their own ‘Intelligent Transformation’.

‘Smarter technology for all’ is about driving real meaningful impact through technology.  It is the north star that guides our innovation and creativity. We believe smarter is a better way to describe the opportunity and power that technology has – it guides everything we do, the way we do it, and what it delivers.” Quinn O’Brien, Lenovo’s Vice President of Worldwide Brand

“As a result, Lenovo is focused on a bold vision to deliver ‘Smarter technology for all’ by developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society – for everyone, everywhere.  Operating in 180 markets, with millions of customers around the globe, our unique diversity and inclusive culture is what makes us best placed. We believe that we couldn’t be smarter if we weren’t ‘For All’.” He added.

The campaign features stories of how customers are transforming the world, and how Lenovo is helping them do it. From healthcare to engineering to motorsports, they have dramatically different challenges, yet are tied together by the Lenovo technology that helps them push boundaries.

Follow us to get the most comprehensive technology news in UAE delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.