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Sony unveils new products at IFA 2019

Sony’s now focusing on creating new “personalised user experiences” by its array of products and technologies

The high-resolution audio compatible SA-Z1 near field powered speaker system
Sony Electronics Inc
The high-resolution audio compatible SA-Z1 near field powered speaker system

At the IFA 2019 consumer electronics show in Berlin, Sony Corporation showcased an array of its latest products.

At the Sony press conference held on Thursday, September 5, Shigeki Ishizuka, Senior Executive Vice President and Officer in charge of Electronics Products & Solutions Business, Sony Corporation, affirmed that Sony’s purpose is to “Fill the world with emotion, through the power of creativity and technology,” and that company will continue creating ground-breaking hardware to deliver new value for creators and users.

He then unveiled Xperia 5 and other products created as a result of leveraging Sony’s unique technologies, and stated that Sony will continue to deliver ‘Personal Entertainment Solutions,’ custom tailored experience to each individual user, by combining Sony’s very best products and technologies.

Home Entertainment & Sound


The 1000X series of wireless headphones boasts top of the line noise cancellation and superior sound to achieve a richer audio experience. The new addition to the range is the neckband style WI-1000XM2 which joins the award-winning headband style WH-1000XM3 and truly wireless WF-1000XM3.

Featuring the same HD Noise Canceling Processor QN1 as the WH-1000XM3, this new model achieves Sony’s signature noise cancellation and high sound quality. Its flexible, lightweight silicon neckband lets you enjoy your favorite music comfortably.


Sony's 'Signature Series' pursues what it calls sound excellence for the personal listening experience by bringing together Sony’s suite of audio technologies cultivated over several decades. The latest products in this series are the high-resolution audio compatible SA-Z1 near field powered speaker system. By connecting just a single cable to a PC, Walkman, Xperia smartphones, or other audio devices, these speakers will deliver a deep, rich, and high resolution listening experience.

In the TV category, Sony is also exhibiting its line-up including the BRAVIA MASTER Series ZG9 8K HDR Full Array LED and AG9 4K HDR OLED. The powerful Picture Processor X1 Ultimate is designed to display all content formats, including 8K. It also features products with Android TV that will enjoy improved operability when connected to the Google Assistant, Amazon Alexa, as well as with Apple AirPlay 2 and HomeKit support, which is coming later this year.

Digital Imaging

The new camera flagship Alpha 6600 offers AI-based Real-time Eye AF, in-body optical image stabilisation and battery life of approximately 720 still images delivered in a lightweight and compact frame. Also on show are the new Alpha 6100 and Sony’s newest APS-C zoom G lens series including the E 16-55mm F2.8 G standard zoom lens and the E 70-350mm F4.5-6.3 G OSS super-telephoto zoom lens.

Other Digital Imaging products on display include Sony’s newest full-frame camera, the Alpha 7R IV, which has a 61.0 MP back-illuminated full-frame image sensor.