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Mindware signs with Microsoft for Azure-based marketplace

The marketplace will offer cloud solutions and services to the channel.

Gitex, Gitex Technology Week

Mindware announced the launch of its cloud marketplace hosted on Microsoft Azure yesterday at GITEX. In addition to making cloud services purchase easy, the marketplace will offer Mindware’s regional partners the ability to set up and manage their own ‘white labeled storefront’ and offer cloud solutions directly to end-customers.

Partners can monitor and control their customers’ Microsoft Azure consumption with automated provisioning of cloud services and utilisation based billing. The VAD expects the marketplace to increase cloud adoption for partners and their customers.

“There has been an acceleration in cloud adoption in the region as a result of major cloud service providers such as Microsoft establishing physical data centres in the Middle East. As a leading regional distributor and in line with our ‘partner experience first’ philosophy, we realised the need to offer a feature-rich platform to enable our partners to develop their capabilities and offerings and take their business to the next level,”Vijay Kumar, CTO and cloud director at Mindware.

“Mindware is a great example of how partners are [using] digital technology to solve problems utilising cloud computing. There is a huge opportunity around cloud migration and with our partners, our goal is to help our customers find the right solution,” said Karim Hanafy, Microsoft area services partners lead, One Commercial Partner - Middle East & Africa.