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Riverbed shows off refreshed brand identity

Riverbed is promoting its new brand identity at this year’s show.

Gitex, Gitex Technology Week

RIiverbed is touting its recently launched brand identity at GITEX Technology Week. The vendor is also promoting its software-defined WAN (SD-WAN), cloud-based SaaS acceleration services and network performance management systems at its booth this year.

“GITEX remains pivotal to our strategy in the Middle East. As the region’s largest IT exhibition, it presents an unmatched platform for Riverbed to highlight its solutions, tech upgrades and roadmaps for the region,” said Riverbed MENA’s se¬nior director, Mena Migally.

“Our new brand identity, fortu¬nately, closely resembles the official theme of GITEX this year—syner¬gising the mind and technology economy—and we expect to have several fruitful engagements with customers and partners looking to increase relevance in the DX era this week,” 

Other services that Riverbed is showcasing at its stand are connected enhance¬ment, with the sole aim of allowing partners to plan their investments better to drive growth – where, how and when to invest to transform their businesses around the Riverbed Port¬folio,” said Migally.