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SCTDA harnesses tech to attract tourists

SCTDA has launched new services at GITEX Technology Week 2019.

Gitex, Gitex Technology Week

 The Sharjah commerce and Tourism Development Authority (SCTDA) has launched services at the Sharjah Pavilion
during GITEX. SCTDA is focusing on the ongoing digital transformation in the hospitality and tourism industry.

With the increased connectivity of devices, the industry is taking advantage of big data to enhance customer experience. Keeping pace with the rapid technological advancements, SCTDA has developed a wide range of solutions to serve tourists, travel and tourism establishments and other stakeholders in the emirate, with an aim to meet the objectives of the Sharjah Tourism Vision 2021.

“The role of artificial intelligence within the business world has grown dramatically over the past decade and as a result, recent years have witnessed widespread adoption of AI applications by the travel and tourism industry as well,”H. E Khalid Jasim Al Midfa, chairman of SCTDA. “Thanks to the increased connectivity of devices, the internet of things (IoT) is also making its impact felt in the tourism and hospitality industry. At SCTDA, we remain committed to harnessing the power of technological advancements in accelerating our efforts to meet customer expectations and position Sharjah as one of the leading global tourism destinations,” he added.