OSN takes new streaming service to the market with Snapchat
Snapchat exceeds expectations delivering higher-than-anticipated number of sign-ups during the campaign period
OSN partnered with Snapchat to bring its content to wider audiences across the region by using augmented reality (AR).
The main goal of the campaign was to increase awareness about OSN’s streaming service, OSN Streaming and drive new subscriptions.
As part of the campaign — which ran from April 4 to April 20 — a series of creative Snap Ads were launched to promote must-watch content from HBO and Disney+, including the shows; The Mandalorian, Killing Eve, Grey's Anatomy, Game of Thrones, and the film, Bohemian Rhapsody.
The campaign included launching a dedicated Snapchat Lens to bring to life the season premiere of the award-winning drama, Killing Eve. The Lens delivered a high level of engagement and reached 2.2M+ unique Snapchatters across the UAE, KSA, and Kuwait.
OSN announced the unveiling of its new streaming service OSN Streaming available on osn.com and OSN mobile and TV apps earlier this April. Featuring a new brand identity and the largest entertainment content ever, OSN now brings an unrivaled offer of quality content through its channels via cable and satellite, and on-demand via its streaming app.