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Apple Watch reigns supreme in 2020 but who ranks next?

Global smartwatch shipments grew 20% to 14 million in Q1 2020

Apple Watch reigns supreme in 2020 but who ranks next?

Global smartwatch shipments grew 20% annually to reach 14 million units in the first quarter of 2020.

Apple Watch maintained first position with 55% global smartwatch marketshare, while Samsung held second place, and Garmin rose to third, according to the latest research from Strategy Analytics.

Steven Waltzer, senior analyst, Strategy Analytics said, “Global smartwatch shipments grew 20% annually from 11.4 million units in Q1 2019 to 13.7 million in Q1 2020. Despite considerable headwinds from the Covid-19 scare, global demand for smartwatches continued to grow. Smartwatches are selling well through online retail channels, while many consumers have been using smartwatches to monitor their health and fitness during virus lockdown.”

Neil Mawston, executive director at strategy analytics, added: “Apple Watch shipped 7.6 million units worldwide in Q1 2020, rising an above-average 23% from 6.2 million in Q1 2019. Apple’s global smartwatch marketshare has grown from 54% to 55%, its highest level for two years. Apple Watch continues to fend off strong competition from hungry rivals like Garmin and Samsung. Apple Watch owns half the worldwide smartwatch market and remains the clear industry leader.”

Waltzer added: “Samsung shipped 1.9 million smartwatches worldwide in Q1 2020, inching up slightly from 1.7 million a year ago. Samsung’s global smartwatch marketshare has dipped from 15% to 14% during the past year. Samsung remains the world’s number two smartwatch vendor, but its growth was slowed by the coronavirus lockdown at home in South Korea and renewed competition from hungry competitors like Garmin.”

Garmin returned to third position for the first time in two years and shipped 1.1 million smartwatches worldwide in Q1 2020, leaping an impressive 38% annually from 0.8 million in Q1 2019.

Mawston added: "Garmin has grown from 7 to 8% global smartwatch marketshare in the past year. Enhanced new models, such as the Venu with OLED color touchscreen, are proving popular with sports and fitness fans across North America and elsewhere who like to track their daily activity.”

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