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New Fitbit Charge 4 now available in the UAE

The Charge 4 and Charge 4 Special Edition are exclusively available for pre-order from April 06, 2020 in the UAE on Noon.com

New Fitbit Charge 4 now available in the UAE

Fitbit has recently announced the latest addition to its portfolio Fitbit  Charge 4 in the UAE. The Charge 4 and Charge 4 Special Edition are exclusively available for pre-order from April 06, 2020 in the UAE on Noon.com. Powered with Fitbit’s most advanced combination of sensors and now with built-in GPS and Spotify – Connect & Control, Charge 4 delivers useful health and fitness tracker features. It is paired with essential smart features and up to seven days of battery life in a sleek, swimproof design – all at an approachable price.

Charge 4 includes Fitbit’s latest innovation, Active Zone Minutes, a new personalised standard based on your resting heart rate and age that tracks any workout that gets your heart pumping. For more guidance and motivation in today’s environment, new content has been added to Fitbit Premium, including programs, workouts from brands like barre3, Down Dog and Physique 57, mindfulness tools, challenges and more. Along with 40 new pieces of free content, Fitbit is offering a free 90-day trial for new Premium users. With the launch of new tools, software and content, being “on Fitbit” offers even greater value for users looking to manage their overall health.

Active Zone Minutes will launch first with Charge 4, with an innovative design made to optimise GPS performance plus house other advanced sensors and capabilities while maintaining a slim, lightweight tracker form at the same approachable price and battery life. Its premium, lightweight, swimproof design is comfortable for all-day (and night) wear, featuring an inductive button, a scratch-resistant screen and a bright, crisp touchscreen display that is easy to view in natural light.

As the first Fitbit tracker with built-in GPS, you can leave your phone at home and get optimal performance for activities like running, walking and other outdoor excursions. After completing a GPS-enabled workout, sync your device for a GPS-powered heat map in the Fitbit app where you can see your workout intensity, based on your different heart rate zones along your route, to help you visualise and improve how you are performing against different terrain.

Sleep is a critical component to maintaining overall health and wellness, and boosting immunity. As such, Fitbit’s leading sleep features are included with Charge 4 to help you understand and improve your sleep. Previously only available on Fitbit smartwatches, smart wake (coming soon) uses machine learning to wake you at the optimal time. Sleep Score provides deeper insights into your sleep with a daily look at the quality of your sleep, now available on-wrist for Charge 4.

Charge 4 also features a relative SpO2 sensor, which powers Fitbit’s Estimated Oxygen Variation Graph in the Fitbit app. With the graph, see an estimate of the oxygen level variability in your bloodstream, which may indicate variations in your breathing during sleep.

Charge 4 is powered by up to seven days of battery life so you can stay motivated and connected. It provides an intuitive touchscreen experience with interactive graphics that allow for seamless navigation so you can access the most important information you need, right from your wrist.

The Charge 4 and Charge 4 Special Edition are exclusively available for pre-order from April 06, 2020 in the UAE on Noon.com.

Both editions will be available starting April 15, 2020 in stores that will be open and online through Amazon, Virgin Megastore, Noon, Namshi, Sun & Sand Sports, GO Sport, Sharaf DG, Jumbo Electronics, Eros Digital Home, Emax, Carrefour, LuLu, Axiom Telecom UAE, E-City, Jacky’s Electronics and other retailers. Charge 4 is available for AED 699 in black, rosewood and storm blue/black. Charge 4 Special Edition is available for AED 799 in an exclusive granite reflective/black woven band plus a classic black band to easily swap out for workouts or a sportier look.

Customise Charge 4 with a variety of new accessory bands and colours including REPREVE recycled woven reflective bands in midnight and rosewood; breathable silicone sport bands in evergreen and frost white; and premium Horween hand-crafted leather in black. Charge 4 accessories are sold separately in store and online, and are compatible with Fitbit Charge 3 devices, starting at AED 149.

Active Zone Minutes will be available first on Fitbit Charge 4, then will roll out to all Fitbit smartwatches, coming soon.

Fitbit Premium launched late last year and is available now for AED 40 a month or AED 330 a year.

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