Home / / Canon launches its EOS 850D

Canon launches its EOS 850D

The autofocus tracking on the Canon EOS 850D now has 45 points all cross-type AF sensor and Dual Pixel CMOS AF,

Canon launches its EOS 850D

Canon Middle East announced the launch of the Canon EOS 850D, a lightweight, and connected DSLR camera, powered by Canon’s DIGIC 8 processor.

With its 24.1 Megapixel Dual Pixel CMOS APS-C sensor and stunning 4K movie capability, the Canon EOS 850D is ideal for photography enthusiasts looking to upgrade their existing equipment.

Users can attach any EF or EF-S lens, add a Speedlite flash for creative lighting, or plug in an external mic via the 3.5mm jack. Paired with the versatile EF-S 18-55mm f/4-5.6 IS STM kit lens, photographers can tackle a variety of shooting scenarios.

Inherited from Canon’s professional range, the EOS 850D is equipped with an Intelligent Tracking (iTR) automatic focus (AF), made possible by the 220,000 Pixel RGB+IR metering sensor. By exchanging high-resolution automatic exposure data with the AF sensor, the iTR automatic focus provides high speed responsiveness and accuracy, ideal for capturing sport and wildlife photography.

This technology makes automatic face tracking through the optical viewfinder possible. The ergonomic design features top and rear dials for dual control of both shutter speed and aperture.

With this design, lightweight body and improved connectivity all contributing to greater ease of use, the Canon EOS 850D is a great option for photography enthusiasts who need a camera that can inspire and provide total creative control.

Binoj Nair, Marketing Director, B2C Business Unit Canon Middle East, said: “Catering to our community’s needs has always been predominant. There is always something quite fascinating about understanding what sways the culture that we exist in and the stories that inspire our community. Hopefully, the consumer will be able to experience that through this powerful DSLR and it will become a means of telling those very stories”

“The EOS 850D is equipped with cutting edge technology promising photographers and filmmakers impeccable quality whether shooting stills or 4k movies”, he added.

Follow us to get the most comprehensive consumer tech news delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.