CES 2020: Audi Mobility goes smart
Audi displayed futuristic vision vehicles and technologies ready for series production
Audi had a lot to show at CES this year.
Audi Intelligence Experience: the empathetic car
A car that thinks for itself and is even empathetic? The “Audi Intelligence Experience” shows how it’s done: The car knows its user and their habits and uses intelligent functions combined with artificial intelligence to increase the passengers’ safety, wellbeing, and comfort. The self-learning navigation system is already integrated in the current generation of the MMI systems. It saves preferred destinations, connects them with the date, time, and current traffic situation, and derives suggested routes from this data. In the future, the car will also conduct a precise analysis as to the functions and settings that its user prefers, ranging from the seat position, media, route guidance, and temperature to the fragrancing of the interior.
After a short time, the empathetic Audi is familiar with the user’s preferences and implements them autonomously. If desired, it even bases its settings on the user’s condition by observing their driving style and vital functions.
Two displays, two innovations: spacial vision and the on-demand offer
A navigation arrow that points exactly into the side road where the destination is located: This will already become reality in an exhibit in 2020 with the 3D mixed reality head-up display. Audi will present the new technology it developed in cooperation with Samsung at CES. Just like with a 3D television, two views are generated of each picture: one pixel for the left eye and the neighboring pixel for the right eye.
To the driver, the pictures of the 3D mixed reality head-up display appear to be floating at a distance of 8 to 10 meters; through clever representation, the apparent distance is even increased to over 70 meters. Advantage: The eyes, accustomed to a long-range view, do not have to refocus.
The transparent display on demand is a further highlight: The screen is 15 cm high, 122 cm wide, and partially embedded into the instrument panel. It offers two layers: a transparent OLED display and a black layer for a particularly deep shade of black. The highlight: Sections of the display that are not required for showing information remain transparent. They give the impression of a glass pane and thus offer an unobstructed view of the road.
The future of the automobile is fully electric and intelligently connected
The current Audi models offer networking at its finest. The new 3rd generation modular infotainment platform, or MIB 3 for short, is the core. Its main processor operates ten times faster than the MIB 2. This provides significant improvements in terms of route planning and traffic forecasts, for example. Audi will also present the latest innovations in the area of lighting technology at CES 2020. Should the driver get tired, special light can provide a remedy: Blue, cool white light, for example, has a stimulating and invigorating effect.
The Audi project “Human-Centric Lighting” illustrates how the way you feel can be influenced by targeted light colors to support the passengers’ concentration and memory, for example.