OPPO plans $7bn R&D investment to build a multiple-access smart device ecosystem
OPPO also showcased a variety of smart devices including smart watches, smart headphones, 5G CPE, AR glasses along with key technological breakthroughs
OPPO held its OPPO INNO DAY 2019 in Shenzhen under the theme of ‘Create Beyond Boundaries’, revealing its insights and initiatives for the era of intelligent connectivity.
At the event, OPPO also showcased a variety of smart devices including smart watches, smart headphones, 5G CPE, AR glasses along with key technological breakthroughs in areas such as flash charging, 5G, imaging and software optimization.
To introduce, in his keynote speech, Tony Chen, Founder and CEO, OPPO said, “As the adoption of 5G and AI ramp up, intelligent connectivity is increasingly within reach. We believe the concept of connection is just the foundation, whereas the integration and convergence of things will be the future. The concept of intelligent connectivity comprises four key parts, including the convergence of technology and service, the convergence of organization, the convergence of culture and the convergence of technology, arts and humanities.”
Chen added, “OPPO has been more than just a phone maker from the outset. In fact, smartphones have simply been a gateway for OPPO to deliver a diverse portfolio of technological services. For OPPO and even the entire industry, there won't be any company solely focusing on smartphones.”
The three key strategies for the era of Intelligent Connectivity
Over the next 3 years, Chen announced an R&D budget of RMB 50 billion (about USD $7 billion) will be set aside to develop core technologies in hardware, software and system in addition to 5G/6G, AI, AR, big data and other frontier technologies.
In order to seize 5G opportunities, OPPO plans to implement three key strategies. For a start, the company will remain committed to core technology R&D to develop world-leading tech; second, OPPO will build a multi-portal ecosystem of intelligent devices with smartphones serving as the key gateway; and finally, OPPO will continue to rethink user service and optimize its content and service offerings.
Building an integrated technology system for immersive and personalized 5G experiences
Levin Liu, OPPO Vice President and Head of OPPO Research Institute said in his keynote speech, “in the face of the new 5G era, OPPO will head towards Tech Innovation 2.0. which will be driven by ‘frontier technology’ and value for user’.” Liu also highlighted, “as the importance of convergence between technologies and services becomes essential, OPPO is building an integrated technology model that covers five spheres, namely: equipment, data, computing, services and scenarios.
The model, in which 5G and AI serve as the infrastructure and our core capacities, integrates all technologies to create an all-around consistent technological experience. OPPO will follow a ‘three circle scenarios’ roadmap that covers personal scenarios, vertical scenarios and convergent scenarios to plan its future lineup of devices.” With this, Liu added that OPPO plans to launch smart watches, smart wireless headphones and 5G CPE in Q1, 2020.