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Formula-E Car on Display at SAP

SAP’s front running theme at the Gitex Technology Week this year boasts their newly-launched collaboration with Mercedez-Benz for EQ Silver Arrow 01 Formula-E

Gitex, Gitex Technology Week
Gitex, Gitex Technology Week
Gitex, Gitex Technology Week

International enterprise application software developer SAP’s front running theme at the Gitex Technology Week this year boasts their newly-launched collaboration with Mercedez-Benz for its upcoming EQ Silver Arrow 01 Formula-E electric racing car, which is currently on display at its customer experience both in Hall 6. Other attractions at SAP’s stand include a showcase of tech that are reported to already have been — or will be — a part of Expo 2020 Dubai.

The showcase, according to a spokesperson, focuses on digital transformation’s role in, “enabling customer experience innovations across the economy, society, and the environment”.

SAP’s senior vice-president and managing director Ahmed Al-Faifi was quoted as stating that the government, public, and smart cities sectors of the Middle East were increasingly dependent on customer experience, adding, “with the region’s record-high investment driving innovation in sports, mega-events, transport and logistics, and government transformation visions, customer and citizen experience is central to every Middle East industry vertical.”

CHANNEL AWARD 2018