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New Nokia phones introduce different experiences across segments

New additions to the feature phone portfolio – featuring the military-grade Nokia 800 Tough, reimagined Nokia 2720 Flip

HMD Global, announced five new Nokia phones, the Nokia 7.2, 6.2, 800 Tough, 2720 Flip and the 110.
HMD Global
HMD Global, announced five new Nokia phones, the Nokia 7.2, 6.2, 800 Tough, 2720 Flip and the 110.

HMD Global, announced new Nokia phones, including the Nokia 6.2, where PureDisplay meets an advanced triple camera setup powered by AI experiences, all in one accessible smartphone.

The company also expanded its feature phone portfolio to address new network and market categories. The Nokia 800 Tough is the first rugged Nokia phone from HMD Global, representing a new hallmark in Nokia phone durability and battery life that comes perfectly paired with essential modern tech like The Google Assistant, WhatsApp, 4G and more.

The Nokia 2720 Flip is compact and tactile but transformed in usability thanks to the integrated AI technology. This makes it an ideal phone for consumers with accessibility needs or looking for a digital detox. Lastly, the Nokia 110 is all about entertainment in an extremely affordable package.

“HMD Global continues to bring cutting-edge technology to our fans in the region, and we are delighted to announce that customers will be able to enjoy the latest Android features and a seamless experience across our Nokia 6.2. Additionally, we are also expanding our feature phone segment through three unique devices that cater to our fans’ needs.” Sanmeet Singh Kochhar, General Manager for the Middle East at HMD Global

The next phase for Nokia phones

HMD Global also shared its vision for the Nokia phones of the future. Continuing with the belief that technology and innovation must move people forward – and not be limited to certain price points – the company has identified key strategic investment areas for the future. These investments will be aimed to drive even deeper differentiation for Nokia phones in the areas of imaging, security as well as design and materials innovation. Bringing the benefits of new network technology to a wider audience, HMD Global also announced its commitment to deliver an affordable yet premium grade 5G experience in 2020.

Expanding feature phone segment

Nokia 800 Tough

Joining the market-leading feature phone portfolio, the Nokia 800 Tough is the first rugged Nokia phone from HMD Global. Not only is the Nokia 800 Tough water and dust proof, it is also protected against drops and has been designed to withstand extreme temperatures, making it an ideal companion for demanding worksites or adventurous travels. It also brings the latest features fans would expect in a modern phone, packing in The Google Assistant, popular apps like WhatsApp and Facebook, 4G connectivity and more. With the Nokia 800 Tough, HMD Global is expanding its offering to reach new segments like B2B and enterprise customers, where durable handsets are required, as well as individuals who want a reliable phone for their outdoor adventures.

Nokia 2720 Flip 

The Nokia 2720 Flip is a classic flip phone reimagined for today’s user  but transformed in usability thanks to the integrated AI technology. The Nokia 2720 Flip features a familiar flip-phone design. The Nokia 2720 Flip comes with WhatsApp and Facebook to make sure you’re connected to what matters. And with The Google Assistant just a button-push away, fans can get more done with just their voice. In case the unexpected happens, the Nokia 2720 Flip comes with an emergency button as well as an ICE (In Case of Emergency) information menu.

Nokia 110 

A brand-new addition to its feature phone range, the Nokia 110 comes an MP3 player for your music collection, built-in camera and an FM radio. The Nokia 110 also comes with your favourite games, like the classic Snake, and a battery that lets you talk from sunrise to sunset on a single charge. The Nokia 110 builds on the successful Nokia 105 formula by adding a camera, music and games at a formidable price.

Availability and pricing

• The Nokia 6.2 comes in Ceramic Black and Ice and will be available in the UAE from 10th October at a retail price starting from AED 799.
• The Nokia 800 Tough comes in Black Steel and Desert Sand and will be available in the UAE from 31st October at a retail price of AED 399.
• The Nokia 2720 Flip comes in Ocean Blue, Black and Pink, and is available in the UAE at a retail price of AED 299.
• The Nokia 110 will be available in Ocean Blue, Black and Pink in the UAE from 3rd October at a retail price of AED 76.5.

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