Sony MEA launch the full frame mirrorless Alpha 7R IV
The world’s first 61.0 MP Back-illuminated Full-frame Image Sensor Sony A7RIV combines resolution and speed in a lightweight compact body
Sony Middle East and Africa unveiled the latest addition to its popular Alpha 7R series full-frame mirrorless camera line-up; the Alpha 7R IV
Sony’s highest resolution full-frame camera ever, the new Alpha 7R IV delivers stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance, high-speed continuous shooting and much, much more and I say this as Sony let us play with the cameras for the short time we had it, and quite honestly I was blown away.
“We are continuing to drive innovation, break boundaries and redefine the expectations of digital camera performance,” said Murat Gebeceli, Head of Digital Imaging, Sony Middle East & Africa.
“The new Alpha 7R IV combines medium format level image quality with high-speed shooting, extremely fast focusing and a long list of upgrades to design, connectivity and usability. This will allow professional photographers, videographers and all other types of creators in the Middle East to capture content in ways that were simply not possible before.” Gebeceli added.
The new Alpha 7R IV features a newly developed 35mm full-frame back illuminated CMOS image sensor with a resolution of 61.0 MP the world’s first of its kind. The new sensor’s back-illuminated structure and effective noise reduction techniques combine to deliver extremely low-noise, high sensitivity performance ensuring the absolute maximum image quality.
The camera also carries an impressive 15-stop dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights, and utilises algorithms from many of the latest Alpha cameras to maintain outstanding colour reproduction.
This new full-frame model is equipped with a 5-axis optical in-body image stabilisation system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a shutter speed advantage of 5.5-steps. Additionally, the shutter unit assembly has been re-designed to reduce even the slightest movement that may cause blur.
The Alpha 7R IV also includes Sony’s highest resolution viewfinder in any camera, a 5.76 million dot UXGA OLED Tru-finder EVF. About 1.6x the resolution of the EVF in the Alpha 7R III, this new viewfinder provides an extremely accurate, true-to-life depiction of the scene being framed. The display quality can be set to ‘Standard’ or ‘High’ mode, and to either 60 fps or 120 fps refresh rate to best match the subject and shooting conditions.
Additionally, the new camera features an evolved Pixel Shift Multi Shooting mode that composites up to 16 full-resolution images. In this mode, the camera precisely shifts the sensor in 1 or 0.5-pixel increments to capture 16 separate pixel-shifted images containing a total of 963.2 million pixels worth of data then composited into a 240.8 million pixels (19008 x 12672 pixels) image using the “Imaging Edge” desktop application.
Shooting and Focusing Speed
The new Alpha 7R IV full-frame mirrorless camera can shoot full resolution images at up to 10 fps with continuous, accurate AF/AE tracking for up to approximately 7 seconds in full-frame, full-resolution mode (JPEG / RAW), and approx. 3x seconds in APS-C crop mode delivering 26.2MP images. These high-speed options ensure that fast moving subjects can be captured with extreme accuracy and incredible image detail.
The upgraded focusing system of the Alpha 7R IV is comprised of 567 focal-plane phase-detection AF points that cover approximately 74% of the image area. There are also 425 contrast AF points that add extra precision and reliability for low light and other situations that are best served by contrast AF. The higher AF sensor density and refined tracking algorithms of the new camera produce a notable improvement in tracking performance, allowing complex subject motion and sudden subject movements to be reliably tracked with greater precision.
The Alpha 7R IV also supports Real-time Eye AF, which employs artificial intelligence to detect and process eye location data in real-time, stay locked onto the subject’s eye with extreme precision. This is available for both animal and human subjects, with an option to select either animal or human Eye AF mode depending on the shooting situation. Additionally, the Real-time Tracking feature is available which utilises a newly developed subject recognition algorithm to ensure the ultimate subject tracking and persistence of the focusing system. There is also an anti-flicker shooting mode, which automatically detects the presence of fluorescent or artificial lighting in a shooting environment to minimise any impact on the final image.
High-resolution 4K and Professional Filmmaking Features
In addition to its still image capabilities, the new Alpha 7R IV performs well as a serious filmmaking tool, offering 4K (3840x2160 pixels) video recording and full pixel readout without pixel binning in Super 35mm mode. This ensures high-quality 4K footage with detail and depth. S-Log 2 and S-Log 3 are also available to maximize colour grading flexibility, with S-Log 3 offering a total of 14-stops of dynamic range. HLG (Hybrid Log-Gamma) is also available on the Alpha 7R IV to support an Instant HDR workflow.
For video autofocus, the camera utilises a refined Fast Hybrid AF system that achieves faster, smoother, more stable autofocus during video shooting – even if an object temporarily moves in front of the intended subject. The camera also includes Touch Tracking functionality during movie shooting, allowing the user to simply touch the screen on their intended subject for instant acquisition.
The new Alpha 7R IV debuts Real-time Eye AF for movie shooting, a first in any of Sony’s cameras. When activated, the eye of a subject is automatically tracked with high precision and reliability, allowing the shooter to focus on the content itself as opposed to what is in focus or not in focus. The Touch Tracking functionality will also automatically initiate Eye AF when a human subject is selected.
Another notable video feature is the addition of a digital audio interface to the camera’s Multi Interface Shoe (MI Shoe), allowing direct connection of the new ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit for clear, low-noise and high-quality audio recording. Interval shooting for creating time-lapse videos is available, as well as full HD recording at up to 120 fps, Slow and Quick Motion functions and much more.
Build, Design and Customisability
To maximise durability, the new Alpha 7R IV features upgraded dust and moisture resistance, with additional sealing provided at all body seams, the battery compartment cover and media slots. The camera is built with an extremely lightweight and durable magnesium alloy, and has an upgraded six screw, extra-firm mount.
Additional enhancements to the body design include an improved grip for greater comfort and a surer hold within the hand; an increase in the diameter and feedback for the ‘AF-ON’ button; a new multi-selector joystick design for improvised control; an exposure compensation dial lock button and a redesigned shape and new position for the rear dial. A strong request from many professional users, the new camera also includes two UHS-II compatible media slots, allowing for higher overall capacity and faster read/write speeds.
For added convenience, camera setting registration is expanded. Now, almost all camera settings can be saved to and read from an inserted memory card. Up to 10 combinations can be saved to any individual card and loaded into any camera body of the same type.
Despite its 1.5x pixel count, the battery life has also been improved – with a CIPA measurement of up to 670 still images per charge using LCD monitor, or 530 images with EVF). For even more uninterrupted operating time, the new optional VG-C4EM Vertical Grip holds two NP-FZ100 batteries, and the optional Multi Battery Adaptor (NPA-MQZ1K) can hold up to four Z batteries. The body can also be powered via the USB connector.
The new Alpha 7R IV Full-frame Interchangeable Lens Camera will be available in the UAE from mid-September 2019 and will cost AED 14,999/-.