SAP veteran Vanessa Smith hired as ServiceNow SVP
Smith to lead part of Newly created role builds on ServiceNow’s evolution of its go to market functions as the company scales growth to $10 billion in revenue and beyond
ServiceNow, the digital workflow company, has hired industry veteran Vanessa Smith to serve as SVP, global go to market.
In this newly created position, Smith will oversee the company’s global go to market strategy, with a focus on maximising success and accelerating time to value for ServiceNow’s customers.
She will report to chief revenue officer Kevin Haverty.
Smith’s appointment expands on ServiceNow’s July announcement of the evolution of its go to market functions to drive deeper customer success and continue to build an exceptional partner ecosystem as ServiceNow scales growth to $10 billion in revenue and beyond.
Said Haverty saod: “Serving our customers and ensuring their success throughout their digital transformation journey is ServiceNow’s number one priority. Smith has spent the better part of her career focused on driving customer success, and I could not imagine a better leader to take on this critical new role as ServiceNow sets its sights on future growth.”
As head of ServiceNow’s global go to market function, Smith will lead the company’s unified approach to customer engagement across the relationship lifecycle.
Her scope includes the top accounts programme, focusing on ServiceNow’s largest customers, as well as the Inspire Program, which provides digital transformation strategies and resources for ServiceNow’s customers.
Smith also will oversee ServiceNow’s value management program, “Now Value,” and industry solution teams which bring together sales, marketing, and product to unlock innovation and deliver exceptional customer outcomes.
A 16 year veteran of SAP, Smith most recently led the SAP SuccessFactors Line of Business in North America.
With an emphasis on driving customer success, she was responsible for SuccessFactors North America’s sales and go to market strategy, overseeing core operations including pipeline development, demand management, and revenue growth.
Previously, she was regional vice president for SAP’s Strategic Customer Program, where she was responsible for identifying and driving multi year, technology enabled strategic engagements that helped organizations simplify their operations and innovate to win in the digital era. Prior to that she held several leadership positions in SAP’s industry value engineering organization. Smith holds a BS in commerce from the University of Virginia and an MBA from the University of Maryland.