ViacomCBS appoints Jaime Ondarza as GM Middle East
Former Warner Bros. veteran Ondarza’s remit will include Iberia, France, Italy, Greece and Turkey
ViacomCBS Networks International (VCNI) has appointed Jaime Ondarza as executive VP and general manager of a newly created regional structure, which includes France, Iberia, Italy, the Middle East, Greece and Turkey.
Ondarza will report to Raffaele Annecchino, president, ViacomCBS Networks Europe, Middle East, Africa and Asia.
In this new role, Ondarza is charged with aligning operations, maximising strategic synergies and identifying new commercial opportunities.
Ondarza added: “It’s a privilege to join ViacomCBS Networks International, a global company with an incredible portfolio of assets. I look forward to leveraging the power of our brands to capture new opportunities and strengthen the important partnerships we have in these vibrant markets.”
Ondarza joins ViacomCBS Networks EMEAA with over 22 years of international experience in the media and entertainment industry.
In addition to founding the first FTA commercial kids channel worldwide on the DTT, Ondarza launched the Boing App, which was Warner Media’s first AVOD streaming service designed for kids and families.
Within this new structure, Ondarza will be supported in the daily operations of the Middle East business by Tracey Grant, VP of Content & Channels Middle East, who will assume the role of Market Lead.
Annecchino bid outgoing CEO and GM Andrea Castellari adieu, Castellari reportedly left the company to pursue new endeavors.
“I want to thank Andrea for his relentless and invaluable contribution to the success of these regions. Andrea, who joined the company a few years ago, has played an essential role in growing our business in Italy and expanding our distribution in Turkey and the Middle East. I am truly sorry to say goodbye to such a talented colleague and leader, and I wish him all the best,” Annecchino said.