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Trend Micro launches new enhanced channel programme for AMEA

The new programme will help Trend Micro work more closely with its partners in the region

Trend Micro launches new enhanced channel programme for AMEA
Dhanya Thakkar, senior vice president, Trend Micro, AMEA.

Trend Micro Incorporated has launched a newly expanded and enhanced channel partner programme in Asia Pacific, Middle East, and Africa (AMEA).

The programme centres on several key initiatives designed to help channel partners generate bigger margins, capture new revenue streams and drive tighter alignment with Trend Micro in the field by taking a customer-centric approach.

“Our channel-first business model has reaped immense success over the years, cementing Trend Micro’s channel leadership position in the industry. After 30 years in this business, we continue to stay true to our unfaltering commitment of making our partners successful and achieving growth together,” said Dhanya Thakkar, senior vice president, Trend Micro, AMEA.

The major enhancements include:

Higher profitability and margins: Streamlined discount structures based on deal registration; sales and marketing incentives across all partner tiers and distributors; and new rebate schemes for gold and platinum partners

  • Customer-centric approach: Highly-subsidised and strategically-curated not-for-resale (NFR) packages of Trend Micro’s solutions for partners to better address real-world customer cybersecurity pain points
  • Cybersecurity talent development: Complimentary training series delivered through the TRENDs Campus – Trend Micro’s new channel sales and technical enablement initiative designed to educate partners in the latest cybersecurity knowledge and trends, Trend Micro’s industry-leading solutions, and the art of opportunity discovery
  • Tighter collaboration: A set of enhanced business tools, including a refreshed partner portal, a new mobile app, and a business analytics dashboard, to drive joint field activities
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