Etisalat’s brand value increases to $8.5 billion
Etisalat as a brand has played a growing role in fulfilling the UAE’s National Innovation Strategy and its dominant influence in shaping the region’s digital future are behind its continued success.
Etisalat set a milestone as ‘The Most Valuable Consumer Brand’ and ‘The Most Valuable Telecom Brand’ in Middle East and Africa (MEA) by Brand Finance.
Based on the report from Brand Finance, world’s leading independent brand valuation and strategy consultancy, Etisalat boasts of an impressive portfolio of brands touching $11bn including Etisalat Misr, Mobily, Ufone, Maroc Telecom and PTCL. The brand value increased to $8.5 bn as the most valuable consumer brand in MEA for a third year on a standalone basis.
Eng. Saleh Abdullah Al Abdooli, CEO, Etisalat Group said: “Reaching the top is hard but maintaining a leadership position is harder. With the regional leadership of Etisalat as a brand it is a testimony to our continuous efforts in digital transformation amplifying our efforts in the societies we serve by investing in new digital platforms, 5G technologies and global brand building initiatives.”
“Inspired by our ambitious and digitally fueled vision ‘Driving the digital future to empower societies’ Etisalat has taken the lead in the launch of 5G in MENA opening a world of opportunities and spurring innovation in the government and industries providing a platform to enable future technologies to become an integral part of our economy and lifestyle. This achievement also reinforces the synergy of operating companies across our footprint, creating brand loyalty and enhanced engagement with our customers. Thanks to the UAE leadership’s support, vision and encouragement that helped Etisalat achieve this significant milestone surpassing some of the top renowned regional brands.”
Etisalat 5G efforts in the region and connectivity during the global mega Expo 2020 Dubai has attributed to its success as a brand in the region. As the digital services and telecommunications partner of Expo 2020 Dubai, Etisalat is prepared to deliver the event’s visitors and delegates, 5G connectivity.
Several factors have attributed to the success and growth of Etisalat’s brand value mainly driven by an innovative customer service strategy, adapting well to a digital savvy marketplace, leading the 5G revolution and the successful launch of global brand building initiatives. Etisalat has also pushed digital innovation in the country by working on several digital initiatives in infrastructure, entertainment and smart cities.