Bayut plays prominent role in the UAE’s real estate digital disruption
Bayut’s parent company Emerging Markets Property Group (EMPG) recently secured Series D funding of US $100 million.
Over the past decade, the UAE has emerged as a recognised global property investment hub, boasting advanced transport infrastructure, safety, stability, modern facilities, and a strategic location at the crossroads of international trade and tourism. All these factors have helped in creating a vibrant real estate market with demand coming from within the nation as well as the rest of the world.
Bayut, has played a pivotal role in leading the digital disruption of this sector, creating a valuable experience for buyers, sellers, landlords, renters, and agents. Bayut has led the way for technological advancements by introducing helpful features in their consumer app for home seekers to easily find properties that match their requirements. In addition to this, Bayut has also launched an AI-backed app specifically for brokers.
Bayut’s Mobile App for Consumers
Within the individual listing too, users are given access to in-depth information including a complete description of the property, nearby amenities, past trends and price evolution. After evaluating all the features and accessing the proximity to their work and other frequently visited locations using the interactive map, users can also connect with agents directly, via email, call or WhatsApp.
Owing to its popularity, Bayut has also included its blog as a part of the app last year. Bayut plans to include their other successful content resources like ‘Area Guides’ and ‘Building Guides’, which are currently live on the mobile and desktop versions, to be a part of the consumer apps very soon as well.
The consumer app also includes the recently launched, exclusive to Bayut, 2D and 3D standardised floor plans of 45,000 plus properties, giving consumers an accurate idea about the layout of a property even before their first viewing.
Bayut’s Exclusive App for Agents
In April 2019, the company announced the launch of their bespoke app exclusively for agents called ‘BayutPro’.
BayutPro was launched as not just another lead tracking app but it has many other advanced features including a property validation system trademarked as TruCheck and the region’s first AI-backed intelligence system called SmartLeads. BayutPro, comes with advanced AI and smart technology, using which agents can efficiently, monitor, track and convert for better results.
The first-of-its-kind authentication feature, TruCheck helps users to identify listings which have been confirmed as “available” after stringent quality checks.
Using BayutPro, agents can carry out the steps required to display the availability of their listings with the TruCheck badge. Along with TruCheck, the other standout feature on BayutPro which has been welcomed by the real estate fraternity in the UAE is SmartLeads.
“At Bayut, we only make decisions based on research and data. The understanding that over 80% of our traffic comes from mobile sources, propelled us to magnify our efforts to greatly enhance and improve user experience on both our consumer app and mobile version of the website. We have always kept our end-user in mind and wanted to give the kind of experience that would significantly reduce some of the stressful factors that accompany the search for a new home,” said Bayut’s CEO Haider Ali Khan.
“While we were keen to offer an enriched mobile experience for end-users, we also wanted to further help our clients by providing them with the necessary support to enhance the level and quality of service provided by agents working in the UAE real estate sector through the launch of BayutPro. We have not only kept the ease of use factor in mind while designing BayutPro but have also tried to solve real-life challenges for consumers through features like TruCheck.
Bayut has grown from five employees in 2014 to more than 200 now from over 20 nationalities. The company also recently acquired Lamudi Middle East from Middle East Internet Group, taking over all Lamudi assets in the GCC, including its real estate portals in Saudi Arabia, Jordan and the UAE.