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Bayt.com finds Sales and Marketing roles are in demand

Marketing, Hospitality and Entertainment, Business Consultancy, and Banking & Finance are looking to hire a number of candidates, says Bayt.com and YouGov Survey

Bayt.com finds Sales and Marketing roles are in demand
Omar Tahboub , General Manager, Bayt.com

Sales Manager (30%), Sales Executive (28%), and Marketing Executive (21%) emerged among the top roles that employers in the United Arab Emirates (UAE) are hiring for in the coming quarter.

This was just revealed in a research study conducted amongst companies in the MENA region by Bayt.com in partnership with YouGov. These positions were followed by Director and Customer Service Representative at 19%, and Marketing Manager, Project Manager, HR Professional, PR Specialist, and HR manager – all at 16%.

Roles and Expertise

Over one third of UAE respondents state that they are looking for candidates with sales and marketing experience (36%), while 30% are searching for those with mid-level experience and managerial experience (29%). When it comes to skill sets in the UAE, good communication skills in both the English and Arabic languages are highly sought after (46%). These are followed by being a team player and ability to work under pressure (38%), good communication skills – English only (36%), and ability to take on new challenges (35%).

Business management (24%) and engineering (24%) are the most sought-after academic qualifications amongst employers in the UAE, followed by commerce (19%) and science qualifications (19%).

Leading Industries

Advertising, Marketing, and Public Relations (35%) is seen as the industry that attracts top talent across the country. This is followed by Hospitality, Recreation, and Entertainment (28%), Banking & Finance (25%), and Business Consultancy (25%).

“The Bayt.com Middle East Job Index Survey for August 2019 illustrates the job market from employers’ perspectives, helping candidates gain an understanding of the current state of the employment sphere in the region. This helps them determine their position in the current job market and also reflects the sentiment and outlook of businesses operating in the region’s key industries.” Zafer Shah, Research Director, YouGov

Data for the Middle East Job Index Survey for August 2019 was collected online from July 11th 2019 and August 17th 2019. Results are based on a sample of 1,886 respondents from the following countries: UAE, KSA, Kuwait, Oman, Bahrain, Lebanon, Jordan, Iraq, Palestine, Syria, Egypt, Morocco, Algeria, Tunisia, Libya, Sudan, and others.

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