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HP unveils the world’s first ‘Cartridge-Free’ Laser Printer in the UAE

Continuing to reinvent smart printing, HP launched the world’s first cartridge-free printer, the HP Neverstop Laser, in the UAE.

The HP Neverstop Laser
HP
The HP Neverstop Laser

Designed specifically for small and medium business owners, the Neverstop Laser is a rapid reload laser printer that enables efficiencies for entrepreneurs who don’t want to waste time on interruptions. With a first of its kind toner supply system that allows users to replace the toner in seconds, HP Neverstop Laser ensures small business owners can stay in their business flow while getting the most value from their printer.

Commenting on the launch of the product, Peter Oganesean, Managing Director of HP Inc. UAE and East Africa said, “Market reports estimate employment potential for small and medium sized enterprises in the GCC to touch 22 million, with the sector valued to be worth $920 billion by 2023. This offers a huge opportunity to cater to an audience that demand hassle free products to increase efficiency. In line with this, we developed the Neverstop Laser printer to reduce common interruptions thus giving entrepreneurs and SMBs a chance to focus on running a seamless business operation.”

He added, “SMBs form the backbone of the UAE economy, comprising of 86% of the total private sector workforce and more than 60% of the country’s current GDP. Our ambition is to fulfil our customers demand for low cost per page and the number of pages they print. That is why we’re extremely proud to introduce this game-changing technology to the UAE and play a role in the growth of the SMB sector.”

“With more than half of entrepreneurs and small to medium business owners agreeing that their businesses cannot operate without a printer – we designed this unique product to give the entrepreneurs a competitive edge in the marketplace,” said Tony Bssat, Category Head of Printing Business Unit at HP Inc. Middle East.

“Besides meeting customer demands, another aspect that is extremely important to us is sustainability. This remains at the core of what we do and is reflected in the Neverstop Laser design which is made with more than 25 percent recycled plastic while the toner reload kit is made of 75 percent recycled plastic,” he added.

Bssat explained that these printers are designed to generate volume as opposed to other printing segments. The Neverstop Laser printers are only mono colour which means businesses that rely on a lot of printing work, namely government agencies would benefit greatly and would save up to 80% on original toners.

The printer capacity has a load of up to 5,000 pages and the toner can be reloaded with what HP call Reload Kits in about 15 seconds. The HP smart App on the phone also helps with added functionality. While HP choose to call it a cartridge-less printer, it would be more apt to call it a Toner Tank. 

The HP Neverstop Laser printer is now available in the UAE for AED 1,149, including VAT.