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Leaders in Technology provisional conference agenda released

The Leaders in Technology Conference will be held on March 17th, 2020 at Grosvenor House, Dubai

Leaders in Technology provisional conference agenda released
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Leaders in Technology Summit 2019 Photo by Mohammad Adel Rashid

The Leaders in Technology Summit will be held on March 17th, 2020 at Grosvenor House Hotel, Dubai. Now in its 2nd year, the Leaders in Technology Summit has firmly established itself as the region’s leading high-level strategic conference that brings together the captains of the channel industry.

This half-day event is hosted by Channel Middle East and gathers senior IT professionals to engage in a high level strategic debate on the state of the IT channel, and share their experiences and best practices.

The draft agenda for the upcoming Leaders in Technology Conference has been revealed. New this year are 2 Special Panels that bring forth the challenges and possible solutions in light of the changing industry dynamics.

Here are some of the topics that will be a part of this year's debate and discussion. Details on the Special Panels to be revealed soon!

Leaders in Technology 2020 Agenda
17th March 2020 (10 am – 3pm)

Grosvenor House, Dubai

Session 1: Evolving role of distribution

Distributors play an important role in the IT supply chain. With their role constantly changing, efficient stock management, logistics handling, product forecasting and cash flow management can determine how successful a distributor can be. With more distributors seeking to roll out best practices across their operations in the Middle East, what is the state of the IT distribution market in the region? And how can distributors evolve their business models to help solution providers manage this change.

Session 2: Increasing channel revenues: Why is it so challenging?

Developing the right marketing strategy to grow channel revenue is one of the most complex pursuit in the sales and marketing arena. In such a competitive and challenging business landscape, what makes a difference is delivering a clear and compelling value proposition that not only drives demand and loyalty, but also helps in replicating these capabilities to grow the channel revenue stream. So, what are the key challenges to channel marketing operations and how can they be addressed to grow channel revenue.

Session 3: KSA Vision 2030

The “KSA Vision 2030” is a plan to reduce Saudi Arabia's dependence on oil and rely on diversification of the economy and development of service sectors such as IT, health, education, infrastructure, recreation and tourism and many more. With this plan, Saudi Arabia is hoping to be a hub for IT and technology leadership in the GCC and broader Middle East. So what does this mean for channel stakeholders and how can channel partners develop a viable business in Saudi Arabia?

Session 4: What winners do differently?

Success in the business can be as simple as using the latest technology to create a more meaningful partner experience, developing your niche or diversifying portfolio and operations. What is the secret to building a strong and productive workforce alongside a strong channel ecosystem? Here’s a view into how you can devise a winning channel strategy, generate new revenue streams, and acquire new skills and capabilities to answer partners’ needs.

The next step?

For more information click here and register here

For sponsorship opportunities

Contact Paul Hylden, sales manager, Enterprise Technology Group at Paul.Hylden@itp.com or call +971 4 444 3396

Interested in speaking opportunities?

Contact Daniel Fewtrell, director of Awards & Marketing at daniel.fewtrell@itp.com or call +971 4 444 3684
Contact Sarah Rizvi, editor Channel Middle East at Sarah.Rizvi@itp.com or call +971 4 444 3617

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