Dubzplay announces the launch of the UAE’s first mobile game, StyleCity Dubai
Dubzplay want to spearhead the mobile application industry in the MENA region
Dubzplay, a company specialising in mobile games and applications announced the launch of StyleCity, mobile game created in the region, for the region.
With over 200,000 downloads, StyleCity is the fastest downloaded local game in the UAE, having hit the charts within the first two days of launch. The mobile game takes users on a journey through Dubai’s trendiest spots in real-time with hundreds of different venues, shops and events to visit and over 1,500 unique items of clothing and accessories to style characters. StyleCity aims to revolutionise the MENA region’s gaming industry in terms of quality, depth and user experience.
At each location, players can put their fashion sense to the ultimate test. In the single-player mode, users are presented with different scenarios in which they are judged for their ability to pick the perfect look; while a daily multiplayer competition runs in parallel, pitting all the players against one another.
Founded in 2015, Dubzplay is pushing the mobile gaming and application industry in the MENA region through the development and introduction of celebrity-focused applications in English and Arabic that are strategically planned from a consumer market perspective.
Dubzplay acquires a roster of celebrities on mobile application contracts and builds an ecosystem around those personalities from which high-quality “fashion and lifestyle” applications, such as StyleCity, are launched. Dubzplay currently holds exclusive contracts with some celebrity names in the region, including The Real Fouz, Nohastyleicon and Model Roz, and is currently expanding its roster of personalities in addition to planning future applications.
Mohannad Khallouf, CEO at Dubzplay, said while continuing to support the growth of StyleCity Dubai, Dubzplay continues to grow its roster of regional celebrities and is developing three more products to be released in the coming two years.
“With a large network of passionate and talented employees, we take a bold and energetic approach to social applications, combining cool and original content with state-of-the-art graphics. Our applications place a strong emphasis on celebrity presence and seasonality, appealing to users in the MENA region and globally,” Khallouf said.
StyleCity is available on Android and IOS, and the game is free to download with in-game purchases available.