Snap expands Discover in the Middle East with 18 new Shows
Rotana Media Group, Online Lifestyle Network and ITP Media Group are also renewing their existing Shows for a new season
Snap announced it is significantly expanding its slate of local content in the MENA region.
Airing on Snapchat Discover over the coming weeks, Snapchatters in the region will have 18 new Shows and 9 new seasons of Shows to subscribe to.
The slate includes content from new partners such as Telfaz11, bringing two of its shows - Top5 and Al Khallat - to the platform. Saudi Broadcasting Authority is bringing the best goals and highlights from the Saudi Pro League. Dubai TV and Online Lifestyle Network and are launching new Shows. There are several renewals of popular Shows, such as the Tarek Show from Rotana Media Group, House of Comedy from TREND and Without a Filter from Al Aan TV.
“We reach over 90% of all 13-34-year olds in Saudi Arabia, so it’s only natural for us to continue to expand what is available here. We continue to be amazed by the creativity of our partners and we know our community is going to be thrilled with these new Shows.” Rami Saad, Head of International Content Partnerships at Snap
These new Shows showcase the already strong range of Arabic language content watched by Snapchatters in the region and all over the world. The platform now offers more than 450 premium content channels worldwide, with leading television networks, entertainment studios and content creators reimagining popular series for Snapchat. Shows are a full screen, made-for-mobile type of storytelling. They feature motion graphics, split screens, quick cuts and are inspired by the way Snapchatters talk to their friends.