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LG keeps top position in global AC market

South Korean vendor LG Electronics has retained the top position in terms of air conditioner sales worldwide for the seventh consecutive year.

South Korean vendor LG Electronics has retained the top position in terms of air conditioner sales worldwide for the seventh consecutive year.

The company shipped more than 10 million units worldwide for a third consecutive year in 2006, according to Japanese-based market research firm Fuji-Keizai.

The analyst reported total sales of 62.97 million air conditioning units worldwide in 2006, with LG responsible for 19.5% or 12.28 million units.

According to K.W. Kim, president of LG Electronics Middle East and Africa, LG will increase its global air conditioner production capacity by 60% in 2007, with a target of 16 million units.

The company’s overseas production rate in 2006 was 55%, accounting for 14.80 million units. LG currently boasts air conditioner R&D centres in South Korea, North America, China, Asia, Europe and the CIS.

Kim said the company was committed to investing more in R&D and marketing its product range in a bid to consolidate its position in the marketplace.

“In 2006, we were committed to innovation in all areas, ranging from sales and R&D to marketing strategies,” he said. “This strategy helped us sell more than 10 million units worldwide and retain our number one position in terms of global market share.

“We will keep developing new products to enhance our global marketing activities and cement our status as a leading home appliance company worldwide.”

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