Home / Apple TV ‘like a 21st centruy DVD player’ says Jobs

Apple TV ‘like a 21st centruy DVD player’ says Jobs

While Apple’s iPhone may have stolen the headlines last month, the company also revealed its long-awaited home entertainment multimedia server, Apple TV, at the recent MacWorld Convention.

While Apple’s iPhone may have stolen the headlines last month, the company also revealed its long-awaited home entertainment multimedia server, Apple TV, at the recent MacWorld Convention.

The device, which will ship to markets in the Middle East this month, enables users to store and wirelessly transmit digital content including HD movies and television programmes to remote monitors located throughout the home.

“Apple TV is like a DVD player for the 21st century - you connect it to your entertainment system just like a DVD player, but it plays digital content you get from the internet rather than DVDs you get from a physical store,” said Apple’s CEO Steve Jobs.

“Apple TV plays the same iTunes content that users enjoy on their computers and iPods, so now they can even watch part of a movie in their living room, and watch the rest later on their iPod.”

Apple TV features a 40GB hard drive, which the company claims can provide storage for up to 50 hours of video, 9,000 songs, 25,000 photos or a combination of each. It is also capable of delivering HD 720p output.

The device comes equipped with HDMI, component video, analogue and optical audio ports. Using high-speed AirPort 802.11 wireless networking, Apple TV can auto-sync content from one computer or stream content from up to five additional computers to a television receiver.

Apple claims that the unit’s intuitive interface, in conjunction with an Apple Remote, enables users to explore their media collection from as far as 30 feet away.

Meanwhile, the company has declined to comment on reports it is considering shifting its iPod range to flash memory storage.

A recent report from US-based Prudential Equity Group suggested recent advances in flash memory technology could see Apple abandon hard drive storage in its premium iPod Video range as part of a comprehensive redesign of the iPod range before the end of 2007.

Apple has already used flash memory on its 2005 iPod nano and shuffle models.

Flash memory devices are less susceptible to accidental damage and can facilitate compact design without having to compromise on storage capacity.

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