Home / Miura appointed as new MD of Sony Gulf

Miura appointed as new MD of Sony Gulf

Osamu Miura has been appointed managing director of Sony Gulf, replacing Masaru Tamagawa.

Osamu Miura has been appointed managing director of Sony Gulf, replacing Masaru Tamagawa.

Miura joined Sony Corporation in 1982, where he was quickly appointed manager of the company’s sales and marketing functions in the Middle East. In 1986 he was appointed chief representative of Sony’s office in Egypt and in 1988 he was appointed as a member of the founding team that established Sony’s regional office, Sony Gulf FZE, in Dubai.

After a successful stint with Sony Gulf, he joined the team that was responsible for setting up Sony’s operations in the Cypriot market in 1992.

Two years after that appointment Miura was given the position of chief representative and general manager of Sony’s official distribution partner in the Saudi Arabian market, Modern Electronics.

Miura returns to Dubai after a six-year stint as president of Sony Argentina and Sony Chile.

“The Middle East, and in particular the UAE, has developed phenomenally,” Miura said.

“The consumer electronics industry here has seen incredible growth and I am delighted to join Sony Gulf when the business in the region is at the threshold of an exciting phase – the shift from standard to high definition.”

Sony Gulf expects the impending launch of High Definition Broadcast in the region, along with the introduction of consumer electronic products, like PlayStation 3 games and Blu-ray movie titles, will see the Middle East markets rapidly adopting HD technology.

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