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Acer intensifies saudi push with Al jammaz

PC vendor Acer is preparing to step up its assault on the Saudi Arabian market after signing an agreement with local distributor Al Jammaz.

PC vendor Acer is preparing to step up its assault on the Saudi Arabian market after signing an agreement with local distributor Al Jammaz.

The deal with Al Jammaz will focus on small and medium-sized business (SMB) customers. The addition of Al Jammaz to Acer’s ranks — alongside other in-country distributors such as BDL — comes at a time when Acer has been building up its internal structure in Saudi.

Former South Africa-based commercial manager Shashank Sharma was drafted in to replace outgoing Saudi country manager Sunil Nair late last year, while the company has now officially confirmed the appointment of Basem Salaymeh as head of retail channel sales and Karim Hammad to front commercial sales.

“Acer’s decision to partner with Al Jammaz was an easy one to make,” claimed Hammad. “Al Jammaz has an established track record of success in the Saudi commercial space. Its IT sales business in the Kingdom is well-established and we intend to tap into that enormous resource base of existing Al Jammaz customers.”

Asim Al Jammaz, vice president of Al Jammaz, said there was still plenty of scope to strengthen Acer’s reputation and market position in the kingdom.

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