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Cisco line trecs to Saudi Arabia

Networking giant Cisco is targeting the tourism, real estate and construction (Trec) sectors in Saudi Arabia with its dedicated networking solution in the Kingdom.

Networking giant Cisco is targeting the tourism, real estate and construction (Trec) sectors in Saudi Arabia with its dedicated networking solution in the Kingdom.

The networking giant announced the Trec solution at the end of last year, claiming it addressed increasing demand for intelligence in network infrastructure from those vertical industry sectors.

The Saudi launch comes just a few months after the solution was introduced in the UAE at the end of January.

“Saudi Arabia is witnessing an unprecedented boom and Trec is an ideal solution to support the industry in overcoming the challenges relating to employee productivity, legacy communications systems, energy costs and lost revenue streams,” Badr bin Al Hamoud Al Badr, Cisco’s KSA general manager, said.

Cisco said Trec reduced IT resource requirements and communication costs, enabled faster service delivery, and simplified partner management.

Cisco said it aimed to harness internet protocol (IP) technology to transform building construction and management through the Trec solution.

“Trec will bring huge financial and operational advantages not only to the construction, real estate and property service industries, but also to downstream constituencies — such as hotel operators, multiplexed retail outlets and corporate tenants,” Amr Salem, the real estate vertical manager at Cisco, said.

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