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SAGIA turns to SAP for system that can enhance investor engagement

Saudi Arabia's General Investment Authority (SAGIA) has teamed up with SAP to streamline its engagement process with international investors.

Saudi Arabia's General Investment Authority (SAGIA) has teamed up with SAP to streamline its engagement process with international investors. SAGIA has deployed mySAP CRM and mySAP ERP applications to improve its handling of international inward investment opportunities.

"The business benefits of this new SAP CRM deployment for SAGIA are real and immediate," said Amr Al-Dabbagh, SAGIA's Governor. "By better managing our interaction with our customers and by improving our case management capabilities, SAGIA expects to significantly improve its international competitiveness standing vis-a-vis other countries, as ranked annually by the World Bank's International Finance Corporation."

SAGIA executives explained that the ‘best practice' and ‘case management' experience built into the mySAP CRM system influenced their decision to select SAP ahead of competing enterprise software vendors.

Essam Enany, president at SAP Arabia, said: "SAP technology will enable SAGIA to be an international leader in its sector, and thus be considered by the international investment community among the most technologically advanced. SAP's implementation will help accelerate its rapid upward climb, greatly assisting the organisation in its quest to be among the world's top ten most competitive nations by 2010."

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