Home / / Dicota targets Iran resellers

Dicota targets Iran resellers

Computer accessories vendor Dicota has signed a distribution agreement with AlShaya Solutions in Iran.

Computer accessories vendor Dicota has signed a distribution agreement with AlShaya Solutions in Iran.

The pair will work together to push the vendor's portfolio of notebook bags, cases and USB products to local resellers, with Middle East boss Jamal Maraqa claiming its "short product cycles" and "very high quality levels" will prove a hit with the channel.

AlShaya Solutions, which was founded seven years ago, has a history of focusing on networking and VoIP products. It also carries accessories from vendors such as memory specialist Swissbit and power supply outfit MGE.

"As our main philosophy is to develop a lasting relationship with channel partners, with an emphasis on customer share rather than on market share, we are delighted to have an alliance with Dicota which will help us enlarge our product portfolio according to customer needs," claimed Babak Loghmani, CEO at AlShaya.

Germany-based vendor Dicota boasts more than 80 distribution partners worldwide, including Dubai-based Pro Technology in the Middle East.

Follow us to get the most comprehensive IT business news delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.

REGISTER NOW | Webinar Event | Security you can bank on – Safeguarding the Middle East’s financial sector

Presented in partnership with security and network specialist Cybereason, the second in the three part webinar series will bring together a panel of experts to discuss how banks and financial institutions are evolving their service offering while simultaneously staying one step ahead of the cyber criminals who seek to bring their operations crashing to the ground.

CHANNEL AWARD 2018