Home / / HP prepared for Middle East server fight as it sets sights on Sun clients

HP prepared for Middle East server fight as it sets sights on Sun clients

‘Dissatisfied' Sun customers become the focus of HP's attention as it continues its aggressive assault on the server market with launch of new migration programme.

HP is relishing the prospect of a scrap in the server market after rolling out a new migration programme aimed at tempting across unhappy Sun customers.

The US-based vendor claims the scheme makes it easier for ‘dissatisfied' Sun customers running Solaris on SPARC-based servers to switch to an industry-standard x86-based HP ProLiant alternative.

"HP's 10 years of leadership in the industry-standard server market has allowed ProLiant servers to drive into all areas of the data centre," commented Ryan D'Souza, product manager, industry standard servers at HP Middle East.

"As standards-based computing continues to be the end goal for customers, more and more Solaris customers are coming to HP for its full portfolio of x86 servers, management tools and services," he claimed.

HP has extended certification of the 64-bit version of the Solaris 10 operating system on seven of its existing Intel Xeon-based HP ProLiant servers, claiming that this provides users of Solaris on SPARC-based servers with multiple options for adopting an industry-standard computing platform.

HP claims to have shipped 500,000 more x86-based servers than Sun managed during the third quarter of 2006.

Citing IDC data, HP is also highlighting its position as the number one supplier of UNIX on x86 servers, shipping more than three times the number of units Sun sold in the third quarter of 2006. But HP isn't only using numbers to lure Sun customers into making the switch.

HP has also developed a set of automated tools, system trade-in offers, financial incentives, migration assistance and integrated support capabilities.

Since 2004, HP claims to have generated more than US$1 billion in revenues by persuading Sun customers to migrate to HP.

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