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Ahmed launches new distributor

The former sales and marketing director of Almasa IT Distribution, Parvez Ahmed, has launched his own distribution company named Active IT Distribution.

The former sales and marketing director of Almasa IT Distribution, Parvez Ahmed, has launched his own distribution company named Active IT Distribution.

Although the business has been legally operating since the start of the year, Ahmed is currently in the process of positioning Active in the market and building the firm's operation in Jebel Ali.

Active, which has a sales team of eight people, has so far signed authorised distribution contracts with memory vendor Simmtronics and VGA cards firm Sapphire. It is also offering a dozen other brands including Hitachi, Seagate, Western Digital and AMD, and plans to distribute laptops.

As well as selling renowned brands, Ahmed claims his strategy is to help vendors that don't enjoy a strong "pull" to build their market share. He also intends to target smaller IT resellers that don't always have a high level of distributor engagement. "The real customers I'm catering too are the smaller ones because I believe they are too small to be handled by broadline distribution," he said.

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