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CAFU ramps up expansion with new CMO appointment

Clare brings nearly two decades of marketing and communications experience to CAFU.

CAFU ramps up expansion with new CMO appointment
Clare Holburn-Archer, Chief Marketing Officer at CAFU

CAFU announced the appointment of Clare Holburn-Archer as its Chief Marketing Officer (CMO).

Heading up CAFU’s marketing team, Clare is charged with overseeing the planning, development and execution of the organization’s strategic marketing program. With CAFU recently announcing that it is expanding into Oman by partnering with Al Maha Petroleum, Clare’s role will be instrumental in scaling the company’s growth in developing markets and broadening its industry reach.

Most recently, she held the position of Marketing Director at Emaar Entertainment where she led the strategic planning and execution of integrated marketing campaigns for each of Emaar's entertainment brands. Previously, Clare served as the Manager for Digital in Corporate Communications, Marketing & Brand at Emirates Group, responsible for the digital strategy of Emirates Airline and Group brands, in over 100 markets.
Speaking on her new role, Clare said: “My role at CAFU is to establish and increase CAFU brand equity in each market. Running integrated marketing campaigns, using data driven decision making, and advanced AI techniques is essential to our success. With a number of ancillary business to launch under the CAFU brand, as well as aggressive expansion into new markets, it is essential to understand and capitalize on all marketing channels working together to achieve such growth, while deliver award-winning, exciting work in the global marketing landscape.”

CAFU recently launched its latest marketing campaign “I CAFU” highlighting the app’s uniqueness that allows consumers to order fuel delivery wherever they are.  The new campaign is meant to show consumers that CAFU will deliver fuel to their location, without having to worry about fueling up.   
The campaign is currently seen in both online and offline channels, ranging from social media ads to billboards across Dubai, Sharjah and Ajman and is already getting great traction digitally.

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