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Ericsson takes leap into the future with 5G case studies

5G will change the way we live and work

Fida Kibbi, head of marketing and communications at Ericsson MEA
Ericsson MEA
Fida Kibbi, head of marketing and communications at Ericsson MEA

5G is dominating Ericsson’s GITEX presence this year. The telecommunications vendor is leveraging its GITEX presence to highlight three initiatives: technology leadership; partnership and the ecosystem; and innovation.

The Swedish networking vendor has already announced 24 5G deals with operators around the globe, with four of them in the Middle East. “5G is a technology leap; the focus now is what to do with it and how to monetise emerging use cases,” said Fida Kibbi, head of marketing and communications at Ericsson MEA. “At GITEX we will discuss how 5G is the platform that will unleash unlimited innovation by showcasing different use cases.” For consumers, the expectations around 5G involve performance, ultra high speed and reliability.

Consumers also expect new services like real time translation, enhanced event experiences and immersive VR-gaming to become a reality. For operators, 5G presents an opportunity to tap into revenue streams emerging from the digitisation of industries.

“We will help operators answer questions such as: how can they capture the enterprise opportunity; how do they select what industries and what use cases to address; when the number of use cases is countless, how can they make the business scale?,”  Kibbi.

On Ericsson’s stand there are various case studies highlighting 5G’s business potential with connected healthcare, virtual reality, connected music, smart city models and industry 4.0 and internet of things. “Our message here is how 5G can change the way we live and how it can empower digitalisation and facilitation of new use cases,” said Ammar Ammar, head of network campaigns, Ericsson Middle East and Africa.

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