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EMC and DELL look for SMB growth

Dell has made its first major product announcement since the departure of former CEO Kevin Rollins, joining with EMC to launch an entry-level storage system.

Dell has made its first major product announcement since the departure of former CEO Kevin Rollins, joining with EMC to launch an entry-level storage system.

Last week saw the two vendors introduce the Dell/EMC CX3-10 targeted at small and medium-sized businesses (SMBs).

The CX3-10 is an iSCSI-based storage area network (SAN) bundled with software for failover and management, as well as offering an all-SATA drive configuration.

EMC will be selling the same array branded as the Clariion CX3-10 UltraScale FC/iSCSI system.

The two companies are billing the CX3-10 as bringing enterprise storage capabilities at an affordable price point.

“Storage management can be resource-intensive and highly unpredictable; capacity shortfalls may prevent an organisation from responding to changes quickly, adding to costs so as to keep up with demand. Our new solutions promise to address these needs by offering them simplicity, affordability and superior capabilities,” said Paul Kaeley, head of storage for Dell EMEA.

Dell has been co-marketing EMC’s Clariion storage line since 2001, a move that allows both to better compete with rivals such as IBM and HP.

Rollins’ departure as CEO on January 31 had led analysts to speculate that Dell might pull back from the deal; his close working relationship with EMC CEO Joe Tucci was seen as key to the partnership’s success.

Also, while Dell and EMC last year extended the partnership to run until 2011, it is not exclusive, so Dell could still look elsewhere.

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