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Ten new dealers called up by 'du'

The UAE's new telecoms operator has chosen 10 distribution partners to jump-start its presence.

du, the UAE's new telecom operator, has expanded its presence by teaming up with 10 premium dealers nationwide, in a move that puts the company in further competition with rival etisalat.

Emirates Today newspaper reported today that du expects to capture 30% of etisalat's mobile phone market share within three years.

The company has chosen partner dealers with a nationwide presence and on the basis of 'similar customer values', according to Chief Executive Officer Osman Sultan.

du's distribution partners - including Axiom, Alltronix, Emirates Computers, EROS, Fono, Jacky's, Jumbo, One Mobile, Plug-Ins and RadioShack & Telefonika - will offer SIM cards on both pre-paid Pay As You Go and post-paid Monthly Plan packages and recharge cards at over 90 outlets.

The company aims to maximize convenience and Mr. Sultan explains that as a step forward in this direction, they want to provide customers across the nation easy access to du products and services.

Rival company etisalat currently has a monopoly on all of the telephone, internet and cable TV usage originating from the UAE, except in certain Dubai free zones such as Dubai Internet City and some housing developments.

Analysts say both companies will have to focus on high-end digital content to generate revenue given the high saturation levels in the market, Emirates Today reports.

The company's recently launched countrywide mobile services currently provide fixed line, internet and pay TV services in some of the free zones of Dubai, following its purchase of TECOM Investments' telecom assets.