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USR commends top partners for hitting growth targets

Networking vendor hosts annual awards event for more than 70 partners from across the region and reveals key role that channel has played in hitting Middle East targets.

Networking vendor USRobotics has hailed the performance of its Middle East channel during a recent ceremony in Dubai to reward partners for their achievements in 2006.

Tech Data Middle East walked away with the ‘best regional distributor' and ‘best analogue sales' awards, while rival Almasa scooped the prize for non-analogue sales. AIM landed the ‘best distributor' title for the Saudi market.

Meanwhile, UAE-based Quality Computers was named ‘best regional platinum partner' and ‘best regional partner for non-analogue sales'. Boss Sunny Menghani also won the USR ‘oustanding performance' award for 2006.

Virgin Megastores and Sharaf Digital were honoured for their achievements in the UAE power retail segment, while New Trend Computers won ‘best in-country partner' in the Emirates. Al-Dura in Qatar, E-Tech Systems and Solutions in Kuwait, and Silicon Systems in Pakistan earned the same title for their respective countries.

In Saudi Arabia, Al-Shadadi took home the ‘reseller of the year' gong with Jarir Bookstore picking up the silverware in the power retail market.

The bash was attended by the vendor's VP international sales and operations EMEA, Peter Blampied, who revealed that partners helped USR achieve the 50% rise in sales it had targeted for the Middle East last year. "We have also seen a change in the mix of the business and what has been interesting is the focus on wireless and broadband. In particular, you may be surprised to hear that when you look at the number of broadband ADSL modem units shipped year-over-year, the increase was more than threefold in this region. That's a fantastic result."

He added: "The last really positive sign was that we wanted to achieve growth in other parts of the Middle East and we had our attention on Saudi Arabia where we increased sales by 82% year-on-year."

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