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Cell services set to soar

Demand for mobile services will surge in the next five years, according to business intelligence firm Informa.

Demand for mobile services will surge in the next five years, according to business intelligence firm Informa.

The overall mobile entertainment market will rise from US$18.84 billion in 2006 to US$38.12 billion in 2011, the firm predicts.

“Advanced mobile content and services have been slow to take off, but this should not be confused with the deepening relationship that we have with our mobile phones. We may not be buying as many games, full-track downloads or multimedia messages as operators would like, but we are spending a huge amount of time sending and reading text messages and organising our lives using the phone’s address book, clock, alarm and calendar functions,” Daniel Winterbottom, senior analyst for telecoms and media at Informa, said.
“Over time, users will warm to other data services as well,” he added.

Mobile music, games, gambling, personalisation and adult content will all see growth, the research firm predicts.