BenQ praises projectors
Electronics giants hails growing significance of projector market in Middle East following spike in regional sales
Electronics vendor BenQ claims that the Middle East is experiencing a surge in popularity for home theatre projectors.
According to the manufacturer, major regional markets such as the UAE and Saudi Arabia have witnessed a boom in demand for projectors, which take home viewing to a new level in terms of quality and value for money.
BenQ claims that it has successfully plugged the gap between cheaper entry-level data projectors and more expensive professional home theatres with the launch of its W100 model.
Manish Bakshi, general manager at BenQ Middle East and Africa, said: "The concept of home theatre projectors has grown hugely in recent years as their quality and affordability has made them very attractive to millions of people who want the cinema experience in their own home. Projectors such as the W100 are an attractive option to those who want an entry level home theatre projector with excellent specifications at a price which is highly competitive."
BenQ claims to have recorded healthy growth in Saudi Arabia where it boasts a solid double-digit share of the market as a result of buoyant demand in the government and education sectors.
The strength of the Saudi market has, according to the company, also benefited other areas of its digital lifestyle portfolio including its LCD TV and notebook computer range.