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Magirus on a mission

Enterprise storage distributor set to follow in the footsteps of its European parent by igniting security partnerships.

Magirus Middle East is set to mirror the strategy of its European parent by pushing deeper into the security sector.

The move comes almost nine months after storage-focused Magirus, which is headquartered in Germany, bolstered its European business with the purchase of security distributor Allasso.

"One of the things that you are going to see happening in 2007 is that Magirus Middle East will also move into the security space," declared regional general manager Patrick Eichstaedt. "At this point in time I cannot say with which vendors that will be, but you can expect it to be a vendor with products in the enterprise space, which is where we have our home in this market."

Magirus only paid a nominal fee to snap up 120-strong Allasso from former UK owner InTechnology last April, but the acquisition catapulted the company - primarily an IBM, HP and EMC distributor - into the security arena courtesy of agreements with vendors such as Check Point, Nortel, Juniper, Nokia and Websense.

Magirus Middle East now plans to activate some of the ‘EMEA-wide' distribution contracts that were previously only being utilised in Europe. Although it can legally source products from its European operation, the company insists it is looking to establish formal relationships in the region to ensure that any agreements are sanctioned at a local vendor level.

"We are strong today in the enterprise space when it comes to the classic infrastructure products, and management products, but that still does not touch one of the most important elements addressable in the market around IT infrastructure which is security," added Eichstaedt.

Meanwhile, the distributor has revealed plans to supplement its 20-strong Dubai-based operation with a subsidiary in Riyadh. The move is due to take place in the second half of 2007.

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