Comstor boosts Cisco presence
Distributor Comstor has officially unveiled its reseller channel programmes in the region.
The launch comes shortly after the company set up operations in Dubai to increase Cisco's distribution coverage in the Middle East.
Resellers can now access Comstor's OneVoice and OneDefense programmes, which have been successful in Europe.
Comstor said the Cisco-centric programmes were designed to empower resellers in the convergence and security space by giving them access to a range of sales, marketing and technical tools.
The programmes have a portal with selling guides, product information and positioning tools, as well as information relating to convergence and security.
"The value we offer as a distributor is expressed through our OneVoice and One Defense programmes, which are in high demand internationally," claimed Willem de Haan, vice president of business development at Comstor parent company, the Westcon Group.