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LG calls on Axiom for distribution

LG has appointed retailer Axiom Telecom as a key distribution partner for its mobile phones in the region.

Under the terms of the agreement, Axiom will distribute LG's mobile handsets and accessories in the Middle East and other strategic markets, as well as providing after-sales services.

"While LG is a leader in communications technology and design, Axiom has strong regional experience and extensive market penetration. I believe that through our combined efforts we can offer the best products and services to all our customers," Jae Hoon Bae, LG's executive vice president of mobile communications overseas marketing, said.

Axiom Telecom is one of the largest retailers and distributors of mobile and wireless products in the Middle East, with more than 400 outlets.

In addition to mobile retail and distribution, Axiom is also a partner of operators du in the UAE and Mobily in Saudi Arabia, as well as regional satellite service provider Thuraya.

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