OEM suppliers the big winners as LCD TV sales boom
Almost 25% of all new branded LCD televisions sold in the third quarter of 2006 were manufactured under OEM partnerships with third party companies, according to a new report by US-based industry analyst DisplaySearch
Almost 25% of all new branded LCD televisions sold in the third quarter of 2006 were manufactured under OEM partnerships with third party companies, according to a new report by US-based industry analyst DisplaySearch.
The company claimed the biggest winners were vertically integrated panel suppliers such as Samsung, which manufactures LCD panels for the likes of Sony, JVC and Sanyo.
Samsung remained a dominant OEM supplier to rival brands across the most popular screen size categories of 26-, 27-, and 32-inches.
Sony and LG's shift towards larger screen sizes is reflected in their status as the top suppliers of panels to rival manufacturers in the 40-inch and 42-inch categories respectively. DisplaySearch found that a number of high profile brands, including Grundig, HP and ViewSonic, outsource 100% of their LCD TV production.
The top 10 LCD TV manufacturers were Samsung (13.2%), Sharp (13.0%), Sony (10.3%), LGE (7.4%), AOC (6.6%), Funai (5.3%), Panasonic (4.4%), Toshiba (4.0%), Jabil (2.9%) and TTE (2.1%). Meanwhile, in a separate report, DisplaySearch estimated that revenue generated by flat panel display sales globally totalled US$85.5 billion in 2006, compared to US$74.8 billion in 2005. The report stated that the TV market accounted for 36% of all flat panel TV revenues in 2006, up from 24% in 2005 and 16% in 2004. While flat panel TVs accounted for just 33% of TV units sold in 2006, they did contribute 82% of TV display module revenues, up from 67% in 2005.